Google Adwords

What is Google Adwords?

Google Adwords is Online Advertising Program lets you reach new Customers &  grow Your Business with adwords. In Google adwords  We can choose our Ad were to appear & set a budget with our comfortable measure & also See the impact of our ad.

How it will work?
With google adwords we can reach people as they search for a  keywords or phrases with there related to your business .

Benefits of Adwords?

• We can Reach people for searching for what you offer.
• Control our budget & reach new customers.
• See what is working in your Ad & Build on it. 

Methods -

CPM - Cost Per Thousand Impressions

CPC - Cost Per Click

CPA - Cost Per Acquisition 

Benefits

Reach people searching for what you offer

• Your ad is displayed to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.

• You can choose where your ad appears -- on which specific websites and in which geographical areas (states, towns, or even neighborhoods).

• The Google Display Network alone reaches over 90% of Internet users worldwide (Source: comScore).

Control Your Budget

 • With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options you can choose from.

• You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.

• There’s no minimum spending commitment

See what's working in your ad, and build on it

 • View a report of how your ad is doing -- see how many new customers connect to your business from your ad, where they’re coming from, and more.

• Use AdWords tools to edit and improve your ad, and increase the number of potential customers who contact your business.

What is Campaign?

A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer.

• Your AdWords account can have one or many ad campaigns running.

•  Each campaign consists of one or more ad groups.

•  Settings that you can set at the campaign level include budget, language, location, distribution for the Google Network, and more.

•  You can create separate ad campaigns to run ads in different locations or using different budgets.

What is Ad Group?

An ad group contains one or more ads which target a shared set of keywords.

• Each of your campaigns is made up of one or more ad groups.

• Use ad groups to organize your ads by a common theme. 

For example, try separating ad groups into the different product or service types you offer.

Types of Keywords

Broad Match

Broad match is the default match type that all your keywords are assigned. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations.

• Example keyword: women's hats

• Example search: buy ladies hats

Broad match modifier

Ads may show on searches that contain the modified term (or close variations, but not synonyms), in any order.

• Symbol: +keyword

• Example keyword: +women's +hats

• Example search: hats for women

Phrase match

Ads may show on searches that are a phrase, and close variations of that phrase.

• Symbol: "keyword"

• Example keyword: "women's hats"

• Example search: buy women's hats

Exact match

Ads may show on searches that are an exact term and close variations of that exact term.

• Symbol: [keyword]

• Example keyword: [women's hats]

• Example search: women's hats

Negative match

Ads may show on searches without the term.

•Symbol: -keyword

• Example keyword: -women

• Example search: baseball hats

Types of Campaign in Adwords

• Search Network

• Display Network

• Shopping Ads

• Video Ads

• Universal App Campaign
• Search with Display Network

Automatic Biding

Target Search Page Location

Target search page location is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results.

Top of the first search results page

Let AdWords automatically raise or lower bids to meet the top of the page bid estimate. The estimated top of the page bid amount approximates the cost-per-click (CPC) bid that might be needed for your ad to reach the top of the page of Google search results when a search term exactly matches your keyword.

Anywhere on the first search results page

Let AdWords automatically raise or lower bids to meet the first page bid estimates. The estimated first page bid amount approximates the cost-per-click (CPC) bid that might be needed for your ad to reach the first page of Google search results when a search term exactly matches your keyword.

Target CPA

Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. Target CPA is available as either a standard strategy or as a portfolio strategy.

Target ROAS

Target ROAS is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help achieve an average return on ad spend (ROAS) equal to the target you set. This article explains how the flexible “target ROAS” bid strategy works and what its settings are.

Target Out Ranking share

You choose a domain you want to outrank in search results and how often you want to outrank it, and AdWords automatically sets your bids to help meet that target.

Maximise Clicks

Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.

Enhanced CPC

Enhanced cost-per-click (ECPC) is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website. That helps you get more value from your ad budget.

ECPC does a similar job for your AdWords ads. It's a bidding feature that looks for ad auctions that are more likely to lead to sales for you, and then raises your max CPC bid up to 30% (after applying any bid adjustments you've set) to compete harder for those clicks. ECPC factors in real-time details such as device, browser, location, and time of day to adjust your bids during each ad auction.

Manual CPC

A bidding method that lets you set your own maximum cost-per-click (CPC) for your ads. This differs from automated bid strategies, which set bid amounts for you.

• Manual CPC bidding gives you control to set the maximum amount that you could pay for each click on your ads.

• You start by setting a maximum cost-per-click (CPC) bid for your entire ad group (called your default bid), but you can also set separate bids for individual keywords or placements. For example, if you've found that certain keywords are more profitable, you can use manual bidding to allocate more of your advertising budget to those keywords.

• If you're not sure which keywords or placements are most profitable, or if you don't have time to devote to managing manual bids, consider a Maximize Clicks bid strategy instead. Maximize Clicks is an automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget.