What is SEO ?
(SEO) Search Engine Optimization is the Process of optimizing the
Website for more Visibility in Search Engine Results Page (SERP).
Types of SEO ?
There three types of SEO
- White Hat SEO
- Grey Hat SEO
- Black Hat SEO
What is SEO Techniques?
- ON page SEO
- OFF page SEO
What is White Hat SEO?
White Hat SEO uses the techniques and guidelines of a search
engine and follows the rules and regulations of google webmaster Guidelines,
where in any content uploaded on the website should have relevant tags and
headlines, through which a visitor should return to the website consistently.
Along with this, it should increase the ranking of a website in search engines.
White Hat type of SEO is a sort of like creating content for the website.
Though it might be a slow process, but it gradually increases the ranking of
the website also. Its title Should consists of 60-80 chars.
What is Black Hat SEO?
What is Black Hat SEO?
Black Hat SEO It does
not usually obey to the guidelines or rules of a search engine. Black Hat type
is used by those who are looking for a quicker financial return on the website,
rather than longer term financial returns on the website. The techniques used
by Black Hat type of SEOs are like, LinkFarms, Hidden Texts, Keyword stuffing,
Blog Spam, Scraping, Paid Links, Doorway Pages, Parasite Hosting or Cloaking.
These processes may be quick, but will not be long lasting as White Hat.
What is Grey Hat SEO ?
Little Bit of Over
Doing the rules and regulations of google webmaster Guidelines . is called grey
hat SEO . Its title Should consists of 100 chars.
What is on-page
optimization ?
On-page optimization refers
to factors that have an effect on your Web site or Web page listing in natural
search results. These factors are controlled by you or by coding on your page.
Examples of on-page optimization include actual HTML code, meta tags, keyword
placement and keyword density.
What is Off -page optimization ?
Promotions of website
is called off page. its mainly used for Authority of website , it’s not controlled by coding .
Examples of off-page optimization back link, Link Building, page rank
Factors of OFF page SEO ?
Directory Submission , Article Submission, Book marking , Blog , Blog
Commenting , Social media , Forum Posting , Document Sharing , Local
Search Engine , Press Release, Video Sharing.
What is Page Rank ?
Page Rank Which is Defined by Quality Back links from other website or
web page to a main website as well has tells the importance of the site.
Determines where your website or web page appear in search result
ranking.
What is Bounce Rate ?
The Percentage of visitors who navigate away from the website after viewing from one page only.called has bounce rate. User should spend atleast more then 1 and half minute to avoid bounce rate.
Static website should be less then 40% of bounce rate.
Dynamic website should be less then 30% of bounce rate.
Exit rate?
Exit rate refers to percentage of user navigate away from particular page.
What is Dwell Time ?
Time gap b/w the entry time and exit time of the user on the website is called Dwell time.
What is Bounce Rate ?
The Percentage of visitors who navigate away from the website after viewing from one page only.called has bounce rate. User should spend atleast more then 1 and half minute to avoid bounce rate.
Static website should be less then 40% of bounce rate.
Dynamic website should be less then 30% of bounce rate.
Exit rate?
Exit rate refers to percentage of user navigate away from particular page.
What is Dwell Time ?
Time gap b/w the entry time and exit time of the user on the website is called Dwell time.
What is Back Links?
Active link of Website Present in other Website , Which can give you more traffic to the main website is called Back Links.
Link Building means to Building links back to your webpage or website
from other blog or websites. Search Engines are interested in the number
quality links
There are 3 ways of link building-:
- One way called has free way
- Two way called has Reciprocal
- Three way called has Paid way
What is Cloaking?
Cloaking is a black hat SEO techique . When a website have two different
instance for Search engines and Visitors then it is called has cloaking. ( or ) Showing relavant pages to Crawler & Irrelavant pages to users is called Cloaking.
What is Doorway pages?
These are the pages that are specially created to rank high on Search Engines and uses misleading techniques . Doorway pages do not provide useful content but instead redirect users to the Main Pages.
Two types of cloaking are-:
IP address cloaking and User agent cloaking
What is Doorway pages?
These are the pages that are specially created to rank high on Search Engines and uses misleading techniques . Doorway pages do not provide useful content but instead redirect users to the Main Pages.
Long tail keywords - Long
tail keywords are those three or four keyword pharses Which are very very
specfic to what we are selling.
What is Keyword Density?
What is Keyword Stemming?
The process of finding out the root word from the search query is knowing as keyword stemming.
LSI- Latent Semantic Indexing technique is established to obtain the data by relating the word to its Closest Counter part . These can Sometimes be Synonyms, Substition word and related word.For example - If user search for Query like "CAR" and if it shows CAR WASH , CAR SERVICES etc it is called LSI.
What is Link Baiting ?
Linkbaiting is Black hat Seo Technique. Link baiting is crafting content that is designed to get other content producers to link to it.The purpose is to increase the number of backlinks to the content & improve its performance in SERP.
What is Link Farming?
Link Farming is Black hat Seo Technique. The Process of exchanging Reciprocal links with websites to increase the number of websites to our main site.
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